In the competitive world of real estate, it can be easy to fall into common traps that compromise honesty and integrity. However, Arsen Atbashyan, owner of Commercial Acquisitions Inc., has successfully navigated the industry for 15 years by prioritizing client relationships and avoiding these pitfalls. Here are three tips he shared to help brokers succeed while maintaining ethical standards.
- Be honest about rates Atbashyan believes that brokers should not inflate rates for a quick profit. While property owners may want to maximize profits, it is the broker’s job to bring them back to reality and ensure realistic expectations. Clients will appreciate brokers who prioritize relationships over short-term gains.
- Specialize in your niche Rather than trying to be a jack of all trades, Atbashyan advises brokers to find their niche and become experts in that area. This results in more efficient brokerage and higher chances of sealing a deal. By fully understanding the product and audience, brokers can avoid giving false expectations and build a reputation as a reliable and knowledgeable professional.
- Prioritize trust over profit Providing honest advice from the beginning can lead to long-term relationships with clients and positive word-of-mouth referrals. Commercial Acquisitions’ success is attributed to its consistent honesty in an industry filled with misleading rhetoric. It pays off both morally and financially to maintain trust with clients.
By avoiding these common traps, brokers can set themselves apart as ethical and successful professionals. Remember to prioritize relationships, find your niche, and maintain honesty in all transactions.